Search Engine Optimization
. . . Be Found
Search engines are the most important means of promoting your business on the Internet. To be successful, a Web site must not only be attractive and functional, but also highly optimized for search engines.
Most visitors find Web sites through major search engines (e.g. Google, Yahoo, MSN). Therefore, it is essential to have a high search engine ranking.
Search engine optimization is a way to promote your Web site so it can be easily found among the immense competition, maximize its chances of showing up at the top of the search engine results pages, and attract relevant traffic to your site.
If your site was not built with search engine optimization in mind or is not highly ranked by search engines, you are likely missing out on valuable traffic.
Search engine optimization is both an art and a science. It is a delicate balance between many different design, content, and code elements. When optimizing Web sites, we carefully design every small detail for both visitors and search engine crawlers and algorithms.
4Elemental will help you strategize your search engine optimization campaign to attain high rankings in little time and help you market your Web site more effectively. With a mix of flawless mark-up, optimized content, appropriate Web architecture, and strict standards compliance, we provide results-oriented search engine optimization.
We will help you obtain the best search engine rankings that are possible for your Web site. Sites created and optimized by us are typically in the top 10 results in major search engines. (View SEO Portfolio)
Our search engine optimization strategy involves:
Content & Style Separation
In developing Web sites, we separate all style from content to increase search engine rankings.
Fast-Loading Pages
The size of a Web page affects a search engine's evaluation of the page. Search engine crawlers spend very little time on each page, so it is critical that pages load quickly. The more content crawlers review during their visit, the greater the likelihood of a good ranking.
Mark-Up Optimization
Incorrect mark-up and coding errors mislead search engine crawlers and can hide large amounts of your site content from them, even though the content displays in a browser without any problems. Coding errors jeopardize your Web site accessibility by search engines.
4Elemental utilizes search engine optimization principles while coding Web sites. All code is written in the most refined and clean manner to ensure easy readability by search engines.
We will help maximize your site's searchability and visibility on the Internet by cleaning-up coding errors and removing extraneous mark-up. In most cases, this will involve recoding all Web pages by hand.
Standards Compliance
We ensure that your Web site validates under the internationally-recognized W3C coding standards. This facilitates the indexing of your site by search engines and results in improved rankings.
Keyword & Content Optimization
Search engine optimization is about helping the right people find your Web site with the anticipated keywords. The wrong selection of keywords is often the primary reason why many search engine optimization drives underperform.
We optimize your Web site by increasing the prominence of targeted keywords and making sure that these keywords are well balanced within the rest of the content.
Our keyword optimization is performed while carefully avoiding the controversial technique of "keyword stuffing".
Organic Optimization
We do not use aggressive marketing methods or attempt to unfairly manipulate search engine results (e.g. spamdexing). We legitimately improve your site so the volume and quality of traffic is improved naturally.
Sitemap (including Sitemaps Protocol) Publication
Sitemaps help visitors and search engine crawlers navigate the site and find information.
Meta Tag Generation
Pay Per Click (Sponsored Link) Advertising (optional)
and more…
Search Engine Optimization Portfolio
4Elemental excels at search engine optimization. Below are some examples of search engine positioning of our clients' Web sites:
Updated August 15, 2007
| Web Site | Search Phrase | Most Recent Position (Total Search Results) |
|---|---|---|
| Webworks | webworks |
#1, #5 & #6 Google (1,730,000) #1 & #8 Yahoo (2,330,000) #2 MSN (447,587) |
| web works | #1 Google (738,000,000) | |
| epublisher |
#3 & #4 Google (200,000) #6 & #8 Yahoo (116,000) #1, #2 & #3 MSN (67,778) |
|
| ** These results were achieved within one week of site deployment. | ||
| Office of the Governor | governor | #2 Google (86,300,000) |
| governor perry |
#1 & #2 Google (1,920,000) #1 & #2 Yahoo (3,250,000) #1 & #2 MSN (598,376) |
|
| rick perry |
#1 & #2 Google (2,480,000) #1 & #3 Yahoo (17,400,000) #1 & #2 MSN (1,219,911) |
|
| perry |
#4 Google (69,200,000) #4 Yahoo (60,400,000) #7 MSN (14,700,649) |
|
| First Lady of Texas | first lady | #6 Google (93,400,000) |
| anita perry |
#1 & #2 Google (2,140,000) #1 & #8 Yahoo (4,570,000) #1 & #2 MSN (380,485) |
|
| Texas Music Office | music office |
#2 & #3 Google (640,000,000) #1 Yahoo (481,000,000) #5 MSN (25,633,739) |
| Texas Film Commission | film commission |
#1 & #8 Google (32,800,000) #3 Yahoo (19,600,000) |
| film hotline |
#1 & #3 Google (2,500,000) #1 & #2 Yahoo (3,950,000) #1 MSN (636,484) |
|
| film job | #8 & #10 Google (179,000,000) | |
| Edgar Wyndham | edgar wyndham |
#2 & #5 Google (420,000) #1 & #2 Yahoo (354,000) |
© 2007 4Elemental LLC